That Apple would pursue this, and soon, makes sense to me. The problem with current no-glasses-required 3D technology is that the viewer must be a certain distance from the 3D display for it to work right. That's a huge problem when it comes to televisions, since not that many people are going to rearrange their whole seating arrangement to accommodate viewing range restrictions. But, hand-held devices, like phones or tablet computers, or even laptops, are naturally viewed from a fixed distance during use, making them perfect candidates for glasses-free 3D technology. Hence, I would't be surprised to see such devices lead the way with 3D, and given Apple's position as a leading manufacturer of these devices, and it's proven ability to innovate, I would't be surprised if it is first to market.
UPDATE:> Apparently IBM agrees:
By 2015, your mobile phone will project a 3-D image of anyone who calls and your laptop will be powered by kinetic energy. At least that’s what International Business Machines Corp. sees in its crystal ball.