The Advertising Standards Authority (ASA) ruled that the adverts – which were based on the children's poems Jack and Jill and Rub-A-Dub-Dub – made exaggerated claims about the threat to Britain from global warming.
In definitely asserting that climate change would cause flooding and drought the adverts went beyond mainstream scientific consensus, the watchdog said.
It noted that predictions about the potential global impact of global warming made by the Intergovernmental Panel on Climate Change (IPCC) "involved uncertainties" that the adverts failed to reflect.
Full story here. I'm not keen on the whole idea of an "advertising standards authority" in the first place, but at least they got this one right.
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